Tata Motors has announced substantial discounts and benefits on its electric vehicle (EV) lineup for August 2025, offering potential buyers a chance to make significant savings. The highlight of this month’s offer is the Curvv EV, with maximum savings reaching ₹1.40 lakh, nearly double the benefits offered just two months ago in June 2025. Other models, such as the Nexon EV, Tiago EV, Punch EV, and the newly launched Harrier EV, also have attractive offers or loyalty schemes in place.
These incentives include cash discounts, exchange bonuses, and green incentives, aiming to attract customers looking to switch from petrol or diesel to electric mobility. The offers are largely focused on clearing Model Year 2024 stock while keeping newer models competitively priced.
Quick Summary Table
Model | Price Range | August 2025 Discount | Range (Approx.) | Official Link |
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Curvv EV | ₹17.49-₹22.24 L | ₹1,40,000 | 585 km | Tata Motors Official |
Nexon EV | Competitive range | ₹50,000 | Varies by trim | Tata Motors Official |
Tiago EV | From ₹7.99 L | ₹55,000 | Urban-friendly | Tata Motors Official |
Punch EV | Compact SUV pricing | ₹40,000 | Compact SUV | Tata Motors Official |
Harrier EV | Premium segment | Loyalty benefits only | Premium SUV | Tata Motors Official |
Curvv EV – Highest Discount in the Lineup
The Tata Curvv EV takes the top spot in August 2025 with a massive ₹1.40 lakh discount. This is a considerable jump from ₹70,000 in June 2025. The total benefit combines cash rebates, exchange bonuses, and green incentives, making it an attractive proposition for those looking to shift from internal combustion engines to electric driving.
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Range: Up to 585 km on a single charge
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Price Range: ₹17.49 lakh to ₹22.24 lakh (ex-showroom)
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August 2025 Benefit: ₹1,40,000
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June 2025 Benefit: ₹70,000
With this offer, the Curvv EV emerges as one of the most appealing mid-size electric SUVs in Tata’s portfolio.
Nexon EV – Reliable Performer with Steady Benefits
The Nexon EV continues to maintain its position as Tata’s best-selling and most consistent EV. In August 2025, it is available with benefits of up to ₹50,000, a slight increase from ₹40,000 in June.
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Range: Suitable for both urban and semi-urban commuting
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Price Range: Competitive within its segment
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August 2025 Benefit: ₹50,000
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June 2025 Benefit: ₹40,000
The Nexon EV is well-regarded for its strong safety rating, reliability, and balanced performance, making it a dependable choice for families and daily commuters.
Tiago EV – Affordable Entry Point into EV Ownership
For budget-conscious buyers, the Tata Tiago EV remains a strong contender. However, the discount this month has dropped to ₹55,000 from the ₹1 lakh offered in June 2025. The August benefits include a ₹20,000 cash discount and a ₹30,000 exchange bonus.
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Price Range: Starts at ₹7.99 lakh (ex-showroom)
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August 2025 Benefit: ₹55,000
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June 2025 Benefit: ₹1,00,000
Despite the reduced discount, the Tiago EV continues to be one of the most affordable electric cars in India, ideal for first-time EV buyers.
Punch EV – Compact SUV with a Balanced Package
The Punch EV is a compact SUV that combines affordability with SUV-like ground clearance and road presence. In August 2025, the total benefit stands at ₹40,000, split evenly between cash and exchange offers. This is significantly lower than the ₹90,000 offered in June 2025.
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August 2025 Benefit: ₹40,000
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June 2025 Benefit: ₹90,000
While the discount is smaller this month, the Punch EV remains a strong choice for buyers looking for a small SUV with electric efficiency.
Harrier EV – Loyalty Benefits for a New Launch
Launched in June 2025, the Harrier EV is positioned as a premium electric SUV in Tata’s lineup. Given its strong initial demand over 10,000 bookings within 24 hours Tata is offering loyalty benefits only, with no direct cash discounts.
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Launch: June 2025
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Discount: Loyalty benefits only
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Reason: Strong demand and premium positioning
The Harrier EV’s feature set, range, and design place it at the top end of Tata’s EV offerings.
Other EV Discounts in the Market
Tata is not the only manufacturer offering deals in August 2025:
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Hyundai Creta Electric: Up to ₹1 lakh benefit
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MG ZS EV: Up to ₹2.5 lakh benefit
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Mahindra XUV400: Up to ₹3 lakh benefit
Discount Comparison – June vs August 2025
Model | June 2025 Benefit | August 2025 Benefit | Change |
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Curvv EV | ₹70,000 | ₹1,40,000 | +₹70,000 |
Nexon EV | ₹40,000 | ₹50,000 | +₹10,000 |
Tiago EV | ₹1,00,000 | ₹55,000 | -₹45,000 |
Punch EV | ₹90,000 | ₹40,000 | -₹50,000 |
FAQs
Q1: Are these discounts available on 2025 models?
A. Most offers apply to Model Year 2024 units, but select 2025 models may also be included depending on dealer stock.
Q2: Are the discounts the same across all locations?
A. No. Discounts vary based on location, dealer stock, and variant availability.
Q3: Are the offers time-limited?
A. Yes. These are limited-period offers valid only during August 2025.
Q4: Can I combine these offers with government EV subsidies?
A. In most cases, yes, but it depends on state policies and dealer terms.
Q5: Why is the Harrier EV not getting cash discounts?
A. It’s a new launch with high demand, so Tata is offering loyalty perks instead of direct discounts.
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