Google has officially set the stage for its biggest hardware event of 2025. The tech giant confirmed that its annual “Made by Google” event will take place on August 20, 2025, in New York City, where we’ll see the highly anticipated Pixel 10 series make its debut. After months of leaks and speculation, here’s everything we know about Google’s upcoming flagship smartphones.
What’s Coming at the Made by Google Event?
The August 20 event will kick off at 1:00 PM ET (10:30 PM IST) and will be livestreamed on Google’s YouTube channel, official website, and social media platforms. This year’s showcase promises to be packed with new hardware, including four new Pixel smartphones, the Pixel Watch 4, and new Pixel Buds.
Google is returning to New York City for this event after holding last year’s showcase at its Mountain View, California headquarters. The timing puts Google’s announcement just weeks before Apple’s expected iPhone 17 series launch in September, setting up an interesting competition for consumer attention.
Meet the Pixel 10 Lineup
Four Models Coming Your Way
Google plans to unveil four distinct models in the Pixel 10 series:
- Google Pixel 10 (base model)
- Google Pixel 10 Pro
- Google Pixel 10 Pro XL
- Google Pixel 10 Pro Fold
This expanded lineup gives consumers more choices than ever, from a compact flagship to a premium foldable device.
Design: Familiar Yet Refined
The Pixel 10 series will largely maintain the design language established by the Pixel 9 lineup. Expect to see the signature horizontal camera bar on the back, premium aluminum frames, and Gorilla Glass Victus 2 protection across all models. All devices will feature IP68 water resistance ratings and flat displays, with the Pro models potentially sporting gently curved edges.
Color options are rumored to be diverse this year. The standard Pixel 10 may come in Obsidian, Indigo, Lemongrass, and Frost, while Pro models could offer Obsidian, Jade, Moonstone, and Porcelain colorways.
The Big Performance Upgrade: Tensor G5
The most significant change under the hood is Google’s switch to the Tensor G5 chip. This marks a crucial shift from Samsung to TSMC as the chip manufacturer, using a cutting-edge 3nm process. This change promises several benefits:
- 25% performance boost over the previous generation
- Better power efficiency and thermal management
- Enhanced AI capabilities for smarter features
- Improved battery life through more efficient processing
The standard Pixel 10 is expected to feature 12GB of RAM, while the Pro and Pro XL variants could pack up to 16GB. Storage options will range from 128GB to 1TB, particularly for the Pro models.
Camera System Improvements
A First for the Base Model
For the first time, the standard Pixel 10 will include a telephoto lens, a feature previously exclusive to Pro models. This addition significantly enhances the versatility of Google’s most affordable flagship.
However, to accommodate the new telephoto lens, the base model’s main and ultrawide sensors might see slight downgrades, possibly adopting components from the Pixel 9a to keep costs manageable.
Pro Models Stay Strong
The Pixel 10 Pro and Pro XL are expected to maintain similar camera setups to their predecessors:
- 50MP primary sensor for detailed main shots
- 48MP ultrawide sensor for expansive landscapes
- 48MP telephoto lens with 5x optical zoom
- Enhanced macro capabilities through ultrawide and telephoto lenses
The Pixel 10 Pro Fold will likely retain its camera hardware from the previous generation, focusing on refinements rather than major overhauls.
Display and Battery Specifications
Screen Sizes Remain Consistent
Display sizes will largely mirror the Pixel 9 series:
- Pixel 10 and 10 Pro: Approximately 6.3 inches
- Pixel 10 Pro XL: Around 6.7 inches
- Pixel 10 Pro Fold: Cover display expanding to 6.4 inches
Pro models will feature 120Hz LTPO OLED panels with rumored peak brightness reaching 3,000 nits, making them easily readable even in direct sunlight.
Battery Life Gets a Boost
Battery capacities are expected to increase across the lineup:
- Pixel 10: 4,970mAh battery
- Pixel 10 Pro: 4,870mAh battery
- Pixel 10 Pro Fold: 5,015mAh battery (the largest for a Google foldable)
Charging speeds will also see improvements, with speculation about Qi2 magnetic charging support and a new “Pixelsnap” accessory ecosystem.
Android 16 and Software Features
The Pixel 10 series will launch with Android 16, featuring the new Material 3 Expressive design framework. This update brings:
- Enhanced personalization options with richer customization
- Smarter widgets that adapt to your usage patterns
- Deeper AI integration throughout the system
- Improved Google Assistant functionality
Expected Pricing in India
Based on leaked information, here’s the expected pricing for the Indian market:
- Pixel 10: Starting at ₹90,000
- Pixel 10 Pro: Around ₹1,10,000
- Pixel 10 Pro XL: Approximately ₹1,17,700
- Pixel 10 Pro Fold: Expected to exceed ₹1,79,999
These prices position the Pixel 10 series to compete directly with the iPhone 16 lineup and other premium Android flagships.
What Else to Expect
Pixel Watch 4
The next-generation Pixel Watch will likely debut in two different sizes for the first time, addressing user feedback about size options. Expect improvements in:
- Battery life and charging speeds
- Fitness tracking capabilities
- Health monitoring features
- Stronger Fitbit integration
Pixel Buds 2a
Google may introduce more affordable wireless earbuds with the Pixel Buds 2a, offering solid sound quality and Google Assistant integration at a lower price point.
Why the Pixel 10 Series Matters
The Pixel 10 lineup represents Google’s most ambitious smartphone effort yet. By expanding to four models and switching to TSMC’s advanced manufacturing process, Google is positioning itself to compete more aggressively with Apple and Samsung.
The inclusion of a telephoto lens in the base model shows Google’s commitment to bringing premium features to more affordable price points. Combined with the performance improvements from the Tensor G5 chip and the software enhancements in Android 16, the Pixel 10 series could be Google’s strongest smartphone lineup to date.
Mark Your Calendar
With the official announcement just weeks away, the August 20 event promises to be one of the most significant hardware showcases of 2025. Whether you’re interested in cutting-edge camera technology, powerful AI features, or simply want the latest Android experience, the Pixel 10 series appears ready to deliver.
The timing also creates an interesting dynamic in the smartphone market, with Google launching just before Apple’s traditional September iPhone event. This could give Google a head start in capturing consumer attention for the fall buying season.
As we count down to August 20, expect more leaks and rumors to surface. But one thing is clear: Google is betting big on the Pixel 10 series to establish itself as a true iPhone competitor.
FAQs About Google Pixel 10 Series
Q: When will the Google Pixel 10 series be launched?
A: The Google Pixel 10 series is set to launch on August 20, 2025.
Q: What can we expect from the Pixel 10 series in terms of features?
A: While specifics are yet to be fully confirmed, the Pixel 10 series is rumored to feature enhanced cameras, upgraded processors, and innovative software improvements designed to compete directly with flagship devices like the iPhone.
Q: Will the Pixel 10 series be available globally?
A: Google typically rolls out its smartphones to a wide range of global markets, but availability details for the Pixel 10 series will likely be clarified during the launch event.
Q: How much will the Pixel 10 series cost?
A: Pricing information has not been officially released yet. More details are expected to be revealed at the August 20 launch event.
Q: How can I watch the Pixel 10 series launch event?
A: Google generally streams its launch events live online via platforms like YouTube and the official Google website. Stay tuned for official announcements regarding the livestream link.
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